Web Traffic Analysis.
Understanding how your online visitors respond.
How much do you really know about the visitors to your website?
Web Analytics can provide a real-time view of visitor traffic and trends.
iVision Data Analytics, DWS's web analytics solution, provides a powerful yet easy way to track, visualise, analyse and report on your web site performance: where visitors come from, when, which pages they browse, what interaction they have and much, much more.
Understand customers.
DWS's iVision Data Analytics reveals precisely what's happening. The software's detailed monitoring and simple graphical dashboard reveals actionable information. We can help you understand, predict and react to online customer behaviour. We can pinpoint which customers are returning, what information they're requesting and what they're purchasing. You can answer fundamental questions like:
- Which are new visitors and which are returning visitors?
- Where are they coming from - and where are they going to?
- What search terms are used to find you?
- How do users move through the site?
- What can be done to improve conversion and response rates?
- Who is downloading material from you?
Understand campaigns.
Web analysis is also the ideal tool to monitor online response to both online and offline (print/broadcast) campaigns. With our superior quantitative data you can:
- Implement targeted email campaigns
- Develop customer-led promotional campaigns
- Understand which spend is providing the best returning on investment
- Plot, route and audit performance benchmarks
Find out more about DWS's iVision Data Analytics. For an initial discussion and proposal, without obligation, call 0844 576 8340 or email ivision@dws-marketing.co.uk. |
