When people are looking for something on the internet, they use search engines like Google, Yahoo! and MSN to get a list of relevant web pages. Pay per click listings are featured in a prominent first page position on the search engines but can appear at the top, bottom or side of a search engines results webpage. The positioning can vary depending on the search engine and your bid position.
DWS Marketing bid for keywords on a cost per click basis and higher bids (compared to your competitors) result in higher listings. Businesses are charged each time someone clicks on their advertisement and visits their website, hence the name pay per click.
Pay per click allows for a far more sophisticated and targeted marketing programme. You are targeting people that are already searching the web looking for information. In particular they want information about a particular subject. Successful pay per click strategies means that you know what your customers are interested in, you can target them at a time when they are most receptive to receiving your marketing messages.
The actual process of getting one's website listed involves DWS Marketing generating an initial list of search terms (keyword trail). Keywords are identifiable words, and phrases that accurately describe your business and products. This is where DWS Marketing's real strength lies. We identify the potential areas which are comparatively unexploited and work on those keywords to maximise ROI as well as developing a strategy around highly competitive keywords.
How easy is PPC?
The principles are fairly straight forward and search engines provide a range of tools and advice to help businesses initiate and manage pay per click campaigns. With expertise and effort your pay per click campaign will deliver. However the best results are when a campaign has enough resources behind it to monitor and tweak on a daily basis. This experience will get more from the investment.
Why choose a PPC specialist?
- From the experience DWS Marketing have gained, we know that to get exceptional results requires a dedicated and expert team - most organisations don’t have this in house.
- The market changes rapidly, there are new tools and search engine developments released constantly.
- DWS Marketing offer a full pay per click management service, our aim is to deliver highly targeted traffic to your site at the lowest possible cost.
- DWS Marketing has the knowledge and expertise to help you understand who your current customers / prospects are, therefore targeting the correct audience.
- Using PPC specialists will ensure higher returns for a campaign and the specialists will tackle issues such as - which search terms to bid for, how much to pay, and how to convert those clicks into actual sales.
DWS Marketing understand the importance of the investment clients make in advertising and internet marketing, and believe there should be accountability, measurability and performance monitoring of all marketing activity.
DWS Marketing therefore utilises a series of techniques and methods which measure a pay per click campaign's success. We will of course discuss Key Performance Indicators before commencement of any media campaign.
An integral feature of DWS Marketing pay per click management services is anti click fraud monitoring. DWS Marketing will regularly analyse the click through rate (CTR) for your campaign and any suspicious growth in clicks will be thoroughly investigated.
Facts:
- 83% reach through content partners, search partners and Google properties.
- 100 Million page views per day.
- 17 Million unique visitors per month.
- Number 1 advertising medium
Google Adwords are ranked slightly differently from Yahoo! results in that advertising websites are graded a number which is based on their maximum bid price X click through rate (CTR). Therefore, we can increase your position in the rankings by increasing your maximum bid price and/or by ensuring your displayed advert attracts a sufficient number of clicks.
Google™ has earned the loyalty of millions of online users who use the search engine to find products, services and information. That's because Google™ technology delivers fast, unbiased results on clean, easy to read pages.
Increasingly, the technology driving Google's process of finding - and being found - on the web is acknowledged not just as the industry's premier search technology, but as the premier online ad targeting technology as well.
When you buy advertising on the Google™ Network, your ads reach a huge and diverse set of prospects, both through search results and on content pages. In fact, Google™ refers more traffic than any other search site in the major business and consumer sectors.
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