Even if you don't understand the concept of social media, you need to fully understand that you, as a company, are no longer totally in control of what's being said about you. You also need to understand that your public relations team can no longer completely control what people say about you to the press.
Journalists have become ever more clever, and many are tapped into the online world of blogs and social networking sites. They no longer rely on the spin of a press release designed to make a glowing report of your newest venture. They want a balanced story and, in pursuit of that, they do searches and visit all kinds of social media sites to find the "other side" of the conversation.
Do you even know what is being talked about in those other conversations?
The problem with just leaving your public relations company or ad agency to "handle" your social media "issues" is that they aren't you.
As part of our ongoing innovation and development of cutting edge new solutions, we are also able to build targeted and relevant audiences in conjunction with and on behalf of our clients.
New methods are constantly developing and therefore we are more than happy to discuss this further with you, to see how it could work to drive relevant and interested web traffic to your site and subsequently convert into enquiries and new customers.
